Work
About me
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Senior Product Designer.
Expert in UX, Service Design, and AI-driven design. Crafting clarity from complexity.
Currently building AI-driven platforms for Public Administration.
Exploring novel design tools with focus on simplicity and impact.
Selected Work
Case Study: CivicAccess – Empowering over 250,000 citizens with a seamless self-service platform for municipal services. Focus on AI-driven form guidance, clarity of feedback, and simple dashboard navigation.
Case Study: MedFlow – Designed an end-to-end service improving healthcare workflows for clinicians and patients. Introduced real-time collaboration, document automation, and a knowledge-driven assistant AI. Over 20,000 monthly users.
Case Study: WorkshopAI – Facilitated a global design sprint for a non-profit. Delivered research planning, service blueprints, and an AI-based prototyping toolkit. Resulted in a 4x faster iteration cycle.
Let’s connect
Open to collaborations and new challenges.
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Marco Raffaello
Work
About
Contact
Senior Product Designer
Marco Raffaello
Works
About me
Contact
Senior Product Designer with 5 years of experience. Deep expertise in (i) navigating ambiguity, (ii) solving complex problems and (iii) thoughtful, meticulous craft.
Currently working on a AI-driven platform for Public Administration and exploring AI design tools.
Designing a Proactive, AI-Driven Public Administration Website
Led UX, user research and AI-testing of MyCivis, the main access point for public services and welfare in Südtirol.
User Research
End to end Product Design
AI-testing
106.4k
Access to the website (April 2026)
100.3k
Interactions with the MyCivis Assistant
Reimagining the In-Store Experience through a Self-Scanning Ecosystem
Leading the end-to-end design of a white label self-scanning ecosystem of products including mobile and desktop applications
End to end Product Design
Stakeholders alignment
3
Customers who purchased this product
3
White label fully customisable products
VIEW CASE STUDY
Exploring Future Scenarios Through a Gamified Workshop
Designed and led a gamified workshop to explore future scenarios of retail and investigate AI-superpowers
Service design
AI generated content
1
Template for a tool used for several workshops
10
Other workshops carried out based on this template.
Supporting the launch of a bike insurance product in Italy
User research, concept testing and redesign proposal of a Bike insurance product for Reale Mutua.
User Research
Concept testing
UX/UI design
9
Interviews with real users
6
Actionable for the client to launche the app
VIEW CASE STUDY
Marco Raffaello
Senior Product Designer
LET’S TALK!
marco.raffaello1@gmail.com